Market knowledge is the prerequisite for all successful engagements in Asia, so quality and usability are especially important in a market study. A high population in the target countries does not guarantee lots of business and market potential. Expensive German products can only be sold to a limited number of customers in Pakistan, for example, and they often have to be “developed” further. Large countries such as Iran and Pakistan are very heterogenous, so a sophisticated sales strategy is vital. Many market researchers in Asia do not work according to Western standards and cannot be held legally responsible for doing so. Our highly qualified staff in South Asia and Germany will create market analyses for you. The many years of experience and meticulous documentation of results will ensure transparency. Potential topics are:

• Determination of the market potential today and in the future
• Determination of the optimal pricing policy
• Determination of product and country priorities